Ninja Warrior is a popular TV series that has a global fan base. The hype is real and has inspired many experts in the fitness and health club industry to open Ninja Warrior gyms. These gyms offer training classes and obstacle courses. Ninja fans join these gyms for building strength and keeping their bodies in shape.
It might be surprising for you, but the fitness industry earns $30 billion annually in the US alone and almost$80 billion around the world. Well, if you are also planning to build a Ninja Warrior gym, here is what you must know.
First, you will require anywhere from $350,000 to $1,000,000 for building a ninja gym. The capital you need depends on several factors and costs, such as:
· Your location
· The size of the building
· The obstacle you are putting in
· Construction work the building/facility requires
· Marketing and advertising costs
Build out of spaces could cost you between $200,000 and $600,000; this only includes the cost to get your building ready for equipment. You may need to spend an additional $220,000 to$500,000 for equipment and space lease. For a strong market presence, get prepared to spend at least $50,000 on marketing and advertising.
The location of the gym is crucial to attracting customers. Don’t choose a building in rundown areas or old neighborhoods, just because they are inexpensive. Also, try to look for a space for the gym in a location closer to your home. Hence, in case of emergencies, you can reach the gym in less time.
Make sure the city/ area you are picking allows gym use. In case you don’t know, some buildings are not zoned for gym use. And, it will take a lot of time and money to change the zoning.
The next step is to figure out how many and what type of obstacles you want to put in your Ninja Warrior gym. When choosing the obstacles, consider a few things:
· Do the obstacles flow?
· Are they safe from malfunction?
· Can all ninjas use these obstacles?
· What is the cost of maintenance?
Also, make sure the obstacles you are buying have a safe height –too high obstacles are dangerous and too low will not serve the purpose either. Trainees’ safety must be your top priority.
If you want to build a gym so that you can train as a ninja yourself and money is not your concern, move to the next part. However, if you want to make money out of your gym, you must have a good marketing and sales plan.
Get the word out weeks before you open the gym. Use social media platforms, print medium, and word of mouth for advertising. Make sure to track your marketing plan as it is the first thing many businesses overlook when they start operations. Staying on the track will help you generate profit within the first 3 to 6 months.
Well, you should select a name for your gym before the marketing and advertising stage. Avoid using the word“Ninja Warrior” in the name, as the parent company of American Ninja Warrior may sue you for using their name.
At Conquer Ninja Franchising, we help you right from the beginning. We have the systems and methods to help find you a great location. We also have time tested systems for you to properly run your gym once it opens. From setting up your obstacles to getting your marketing and sales set up, Conquer Ninja has you covered. Conquer provides a space for individuals and families to overcome obstacles for staying fit while having fun.